At TUI, we have a very open culture. We all call each other by first names only and my personal experience was that everyone is really helpful and has an open ear for your questions and your ideas.

In my world, it's pretty simple. What a tour operator wants to achieve is to sell trips with a quality that results in satisfied and returning customers. Regardless of what role you have within the organization, this must be top of mind in all the work that is done. Within E-commerce, we do this by working data-driven, listening to the customer and always working proactively to deliver what the customer requests. A key to succeeding in this is to always try to see the situation from the customer's point of view.

In today's fast-evolving business landscape, adaptability and a proactive approach to embracing change are key. Throughout my career at TUI, I've learned that innovation isn't just about using new technologies, but also about continuously challenging and reinventing our processes and strategies to enhance operational efficiency and customer satisfaction. My advice to aspiring professionals is to remain curious and open to learning. The most impactful changes often come from cross-disciplinary insights and the willingness to step out of comfort zones. Whether you are starting your career or looking to pivot into a new sector, embrace the opportunities that change brings. It's crucial to foster an environment where questioning the status quo is encouraged, and where innovative thinking is not just welcomed, but required. Additionally, always strive to connect your individual role to the larger goals of your organization. Understanding how your daily tasks contribute to the broader mission not only enhances your work's impact but also aligns your personal growth with the company’s success. This mindset has not only guided me within TUI but has also allowed me to significantly contribute to our mission of creating unforgettable travel experiences. By adopting a mindset focused on innovation and adaptability, you can make a notable difference in your career and help shape the future of your industry. Choosing TUI means embracing a path where technology, innovation, and motivation are the cornerstones of not only career success but also personal fulfillment and joy ;)