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Charlotte M.

Content Strategy & Planning Lead

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I'm the sort of person that says "go for it" and "what's the worst that can happen?" I struggled for years not being able to get my foot in the (creative) door. I wound up managing a kitchen for a large pub chain - which is an absolutely fine career, but it simply wasn't for me. I started to apply to every role and opportunity that could offer me some experience to add to my CV - this included assisting photographers hang their work for upcoming exhibitions and photographing charity events for PR assets - all in my spare time. All of this rather random experience allowed me to start understanding which avenues I'd like to explore for my career. That career ended up beginning at TUI and i've never looked back.

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Career path

Content Strategy & Planning Lead

TUI UK&I

Started 04/2023 to Present

Content Strategy Manager

TUI UK&I

From 12/2021 to 03/2023

Lifestyle & Marketing Photo & Video Producer

TUI UK&I

From 03/2018 to 12/2021

Company

What do you like about your job and the company?

The Content Strategy team is still a fairly new team and I have thoroughly enjoyed developing our framework, process and prioritisation model. We are continually evolving which makes every passing week interesting. We demonstrate our worth by not only supporting the Content Team but the wider business as well. This means I liaise with people around the business and learn how other teams work which a great benefit in such a large business. From Weddings to Sustainability, the projects I work on vary which also makes this role very interesting. I also love working for TUI - I believe our values and dedication to personal development really make for a great place to work.

Greatest achievements

In my personal life, I was so thrilled to graduate my Master's degree with a distinction. It was the result of hard work and dedication so it felt great to know my sacrifices had paid off! For me, the reality of going in to further education meant 2 jobs, hours of commuting, and not one day off for 52 weeks (excluding Christmas Day). So when I received my result, I was extremely proud. In my work life, I'm very proud of my team - we have come so far in the first year of existing and I look forward to how we continue to develop. I am also proud of my award-winning wider Content Team.

Other insiders

Sabrina K

Project Manager Lead

Top Insider Advice

I think that you should always be authentic. But that shouldn't be a problem if you identify with the TUI values and feel comfortable :-)

Elisa S

Customer Experience Manager

Top Insider Advice

We are a people business. Behind all the numbers and KPIs are people with needs: Take advantage of the opportunities TUI offers you so that you feel good at work. There are numerous offers for this. Exchange with colleagues on a regular basis and build and maintain a network within TUI. You will benefit from it, but also give something back. Last but not least, think about our customers and how you can contribute in your role to make sure they spend the best time of the year with us.

Olivia M

Global Recruitment Marketing & Social Media Specialist

Top Insider Advice

I have always been an introvert, but working at TUI has helped me push myself. By volunteering to help on different projects and saying 'yes' to opportunities has meant that I have had the chance to work with so many different people and expose myself to different projects. This has enabled me to develop a larger skillset and helped increase my confidence. I'm always willing to try new things and think of different solutions which is key at TUI since we really value innovation. If you want to develop yourself and in turn, your career, then don't be afraid to push yourself outside of your comfort zone and say yes.

Discussions with Charlotte M
Describe the most challenging aspect of your role?
in Career Tips·Sunday, November 6, 2022
1 response
17 views
Do you offer apprenticeships?
in Career Tips·Wednesday, March 29, 2023
1 response
73 views