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Charlotte M.

Content Strategy & Planning Lead

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I'm the sort of person that says "go for it" and "what's the worst that can happen?" I struggled for years not being able to get my foot in the (creative) door. I wound up managing a kitchen for a large pub chain - which is an absolutely fine career, but it simply wasn't for me. I started to apply to every role and opportunity that could offer me some experience to add to my CV - this included assisting photographers hang their work for upcoming exhibitions and photographing charity events for PR assets - all in my spare time. All of this rather random experience allowed me to start understanding which avenues I'd like to explore for my career. That career ended up beginning at TUI and i've never looked back.

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Career path

Content Strategy & Planning Lead

TUI Group

Started 04/2023 to Present

Content Strategy Manager

TUI Group

From 12/2021 to 03/2023

Lifestyle & Marketing Photo & Video Producer

TUI Group

From 03/2018 to 12/2021

Company

What do you like about your job and the company?

The Content Strategy team is still a fairly new team and I have thoroughly enjoyed developing our framework, process and prioritisation model. We are continually evolving which makes every passing week interesting. We demonstrate our worth by not only supporting the Content Team but the wider business as well. This means I liaise with people around the business and learn how other teams work which a great benefit in such a large business. From Weddings to Sustainability, the projects I work on vary which also makes this role very interesting. I also love working for TUI - I believe our values and dedication to personal development really make for a great place to work.

Greatest achievements

In my personal life, I was so thrilled to graduate my Master's degree with a distinction. It was the result of hard work and dedication so it felt great to know my sacrifices had paid off! For me, the reality of going in to further education meant 2 jobs, hours of commuting, and not one day off for 52 weeks (excluding Christmas Day). So when I received my result, I was extremely proud. In my work life, I'm very proud of my team - we have come so far in the first year of existing and I look forward to how we continue to develop. I am also proud of my award-winning wider Content Team.

Other insiders

Katharina P

Data Scientist

Top Insider Advice

I think you should be aware that communication and presentation skills, motivation and the will to grow and further develop your abilities are not only buzzwords but skills that are often underestimated but quite relevant for the work of a Data Scientist. I often have to explain and present the approaches I used and the results I obtained on various levels of granularity to different audiences. For example, when discussing with other data scientists in the company I need to be able to explain how a method works in detail. In contrast to that I have to focus on the business implications of my modeling choices when talking to the business colleagues or to managers. For the latter audience it is usually more relevant to understand the general idea of an approach rather than the details of how it is working. It is not easy to switch between these settings and to find a proper way of communicating to each of these different kinds of audiences but keep in mind that this will be a relevant part of your work as a Data Scientist. Additionally, lifelong learning is not only a buzzword at TUI. You should be motivated to actually stay up to date with the current state of the art Machine Learning procedures and bring motivation and initiative to continue your learning process. As a team, we are deeply involved in decisions that concern the way we work and the tools we use. Therefore, we have to keep track of new developments in the world of Data Science and Machine Learning and need to be willing to adopt new methods or tools if we expect them to be useful for our daily work.

Pontus S

Senior Product Manager

Top Insider Advice

You need to be social in this role, many people are depending on you, but your performance are also depending on alot of other people. Building relationships, and creating strong contacts, internally in the company and with our partners are key to success. Always be curious, and update yourself on travel trends in the markets - somewhere there, might just be the perfect product for the future.

Laura K

Expert Learning & Development

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Discussions with Charlotte M
Describe the most challenging aspect of your role?
in Career Tips·Sunday, November 6, 2022
1 response
15 views
Do you offer apprenticeships?
in Career Tips·Wednesday, March 29, 2023
1 response
67 views