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Charlotte M.

Content Strategy & Planning Lead

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I'm the sort of person that says "go for it" and "what's the worst that can happen?" I struggled for years not being able to get my foot in the (creative) door. I wound up managing a kitchen for a large pub chain - which is an absolutely fine career, but it simply wasn't for me. I started to apply to every role and opportunity that could offer me some experience to add to my CV - this included assisting photographers hang their work for upcoming exhibitions and photographing charity events for PR assets - all in my spare time. All of this rather random experience allowed me to start understanding which avenues I'd like to explore for my career. That career ended up beginning at TUI and i've never looked back.

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Career path

Content Strategy & Planning Lead

TUI Group

Started 04/2023 to Present

Content Strategy Manager

TUI Group

From 12/2021 to 03/2023

Lifestyle & Marketing Photo & Video Producer

TUI Group

From 03/2018 to 12/2021

Company

What do you like about your job and the company?

The Content Strategy team is still a fairly new team and I have thoroughly enjoyed developing our framework, process and prioritisation model. We are continually evolving which makes every passing week interesting. We demonstrate our worth by not only supporting the Content Team but the wider business as well. This means I liaise with people around the business and learn how other teams work which a great benefit in such a large business. From Weddings to Sustainability, the projects I work on vary which also makes this role very interesting. I also love working for TUI - I believe our values and dedication to personal development really make for a great place to work.

Greatest achievements

In my personal life, I was so thrilled to graduate my Master's degree with a distinction. It was the result of hard work and dedication so it felt great to know my sacrifices had paid off! For me, the reality of going in to further education meant 2 jobs, hours of commuting, and not one day off for 52 weeks (excluding Christmas Day). So when I received my result, I was extremely proud. In my work life, I'm very proud of my team - we have come so far in the first year of existing and I look forward to how we continue to develop. I am also proud of my award-winning wider Content Team.

Other insiders

Sebastian S

System Engineer

Top Insider Advice

At TUI, we have a very open culture. We all call each other by first names only and my personal experience was that everyone is really helpful and has an open ear for your questions and your ideas.

Andrea G

Head of Quality

Top Insider Advice

As Quality Assurance, we always work with that concept in mind: design, test, feedback. Don't stop any of these 3 things... ever. You can try everything; you can test and arrive to a result. If you manage to understand the potential to improve based on the result, you are in the right position to improve the quality. This will mean you have in mind the entire flow and things to improve. Don't stop yourself!

Miranda S

Top Insider Advice

In a world where conformity often feels like the norm, your authenticity is your greatest strength. Staying true to yourself is not just important, it's your superpower. When you bring your true authentic self to work each day, you contribute to a diverse and vibrant team culture where everyone's unique strengths and perspectives are celebrated. Being true to yourself means embracing your values, passions, and quirks without fear of judgement. It means speaking up with honesty and integrity, even when it's difficult. When you stay true to who you are, you inspire others to do the same, fostering a culture of trust and openness. We value authenticity not only because it makes our workplace more enjoyable and fulfilling but also because it drives innovation and creativity. When team members feel empowered to express themselves authentically, they bring fresh ideas and perspectives to the table, sparking creativity and driving us forward. Moreover, authenticity is contagious. When you lead by example and show up as your authentic self, you encourage others to do the same. This creates a ripple effect throughout the organisation, strengthening bonds between team members and fostering a sense of belonging. Remember that your authenticity is not just welcomed – it's celebrated. Come As You Are and bring your whole self to work, and together, we'll unleash our collective superpower, driving success and making a positive impact in everything we do.

Discussions with Charlotte M
Describe the most challenging aspect of your role?
in Career Tips·Sunday, November 6, 2022
1 response
15 views
Do you offer apprenticeships?
in Career Tips·Wednesday, March 29, 2023
1 response
67 views