No matter the role you are applying for within TUI, just be yourself and bring your personality with you. We take a large cross section of the social community and of customers on holiday so equally its important that our colleagues and you feel comfortable in liaising and interacting with them. When I started in the role it was very different, where each crew member was like another but over the years and the transformation of TUI we have learnt that being different and unique is why our customers keep booking with us. Bringing you personality means you can interact in a way that customers enjoy, being respectful and professional does not mean you cant build a rapport and enjoy your working day with us. These skills will also enhance as you progress through your career with TUI, with each role allowing you to explore more about the differences we can make to our colleagues and customers.

I think that you should always be authentic. But that shouldn't be a problem if you identify with the TUI values and feel comfortable :-)

If you are in the early part of your career, my advice for you would be to keep your options much wider. You will be in a better place to identify your potential as you progress in your career, much similar to a practical experience as compared to the textbook knowledge. If you are already an experienced professional then my advice would be somewhat different. You should go after the job that doesn't feel like a job but something you love doing (... and then you never have to work again, as the quote goes). One of the important factors of loving what you do is to continuously learn new things because learning expands your limit of thinking and then the ability to organically take up new challenges. My other advice to anyone on the success path is to believe in self-potential. It is possible to achieve anything but only as long as we believe in our efforts and keep trying. If we don't fail then we didn't try, so it is perfectly fine to fail so long as we learn from failures.