I started on the graduate scheme and now lead my own analytics team
I started working at TUI straight out of university on the analytics graduate scheme - this allowed me the opportunity to rotate between the core analytics departments within the business including Digital, Customer and Commercial. After completing the scheme and spending 12 months working across the UK and Sweden, I accepted a position within the Digital Marketing Analytics team. From there I have helped to build a custom solution to improve and enhance our data and reporting capabilities, to the point where I have now taken the role of Digital Marketing Analytics manager for the wider UK Digital Marketing team.
Look after Measurements, Insights and Data for Digital Marketing
My job is Digital Marketing Analytics Manager for the UK, and this encompasses four different key areas:
Data Collection/Tag Management, ensuring that all our pixels and tags for Digital Marketing are set up correctly and that partners have access to the required feeds and APIs
Measurements, which looks at the data we collect is accurate and that we are able to identify and accurately attribute marketing performance via modelling and other services
Insights, which takes the collected and cleaned data to the channels to better optimize and test our marketing activities
Reporting, which visualises the collected data back to the business for stakeholder review
All parts of the team are equally important and we all work closely together to ensure that we are aligned and producing the right data and right insights for the team to grow the business.
Working with marketing data on amazing projects with amazing people
Being able to work with amazing people on Digital Marketing data is really exciting for me - no two days are the same, and there's always something new around the corner. Everyone is there to help and support in TUI, which makes the work you do feel even more important and valuable.
Be yourself and look after yourself
The most important thing I have learnt working at TUI is the importance of being genuine and bringing your personality to work - it makes you feel a lot better and as everyone is treated as an individual and allows teammates to understand what works best for you. TUI as a company is incredibly supportive of this as well, and it helps to make you feel like you belong in the team and makes it more than just work.
