I think that you should always be authentic. But that shouldn't be a problem if you identify with the TUI values and feel comfortable :-)

In a world where conformity often feels like the norm, your authenticity is your greatest strength. Staying true to yourself is not just important, it's your superpower. When you bring your true authentic self to work each day, you contribute to a diverse and vibrant team culture where everyone's unique strengths and perspectives are celebrated. Being true to yourself means embracing your values, passions, and quirks without fear of judgement. It means speaking up with honesty and integrity, even when it's difficult. When you stay true to who you are, you inspire others to do the same, fostering a culture of trust and openness. We value authenticity not only because it makes our workplace more enjoyable and fulfilling but also because it drives innovation and creativity. When team members feel empowered to express themselves authentically, they bring fresh ideas and perspectives to the table, sparking creativity and driving us forward. Moreover, authenticity is contagious. When you lead by example and show up as your authentic self, you encourage others to do the same. This creates a ripple effect throughout the organisation, strengthening bonds between team members and fostering a sense of belonging. Remember that your authenticity is not just welcomed – it's celebrated. Come As You Are and bring your whole self to work, and together, we'll unleash our collective superpower, driving success and making a positive impact in everything we do.