I think that you should always be authentic. But that shouldn't be a problem if you identify with the TUI values and feel comfortable :-)

In my world, it's pretty simple. What a tour operator wants to achieve is to sell trips with a quality that results in satisfied and returning customers. Regardless of what role you have within the organization, this must be top of mind in all the work that is done. Within E-commerce, we do this by working data-driven, listening to the customer and always working proactively to deliver what the customer requests. A key to succeeding in this is to always try to see the situation from the customer's point of view.

Letting your passion shine through, and letting your personality come out in your work is, for me, really important. When you enjoy your work, it is great to let that show as it helps others see that passion, and shows you are motivated and engaged by what you do. I also think it is really important to be open and honest at work at well. Let your manager and colleagues know how you are feeling, and don't be afraid to ask questions - especially in Trading, asking questions is so important in helping you learn and understand the role.